Following a decade of declining ticket sales and revenue the Canadian Opera Company has decided that the logical step is to go in search of a new audience. As General Director Alexander Neef puts it “We’ve tried everything in the playbook to build a new audience in Toronto; discounts for seniors, discounts for under 30s, community outreach, the lot and nothing has really worked so the board decided that if the audience won’t come to us, we must go to the audience. So we are moving lock, stock and barrel to Frankfurt. There’s a great audience there, as well as most of our singers. Besides it’s not like we will no longer be accessible to our existing audience. Air Canada has three direct flights per day from Pearson to our new home.”

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