A recent press release from the COC states that they have (so far) sold 9870 subscriptions for next season with 1368 of those being new subscribers.  The renewal rate is apparently 79%.  A quick bit of arithmetic suggests that this season there were 10762 (or very close to) subscribers and that therefore 2260 of them did not renew.  So new subscribers are lagging drop outs by around 900.  We can assume that subscribers who intend to renew have already done so as the deadline for keeping one’s seats was April 30th.  There’s still plenty of time to close part of that gap of course but it does suggest a decline in the subscription base that’s consistent with experience everywhere else that uses the subscription model.

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